Thursday, 20 May 2010

Webinars for beginners

We hosted our first customer reference pros webinar today. A really interesting experience as it's the first time we've set one up from scratch (we normally do these for clients using their infrastructure and support). The content and presenting was good, as was the turnout (39 folks from all over the globe) which was great and it was a learning experience for everyone, not least of all for me.

I learned:
  1. Even though it's a pain to have to register for an event, avoiding this step is not the right strategy long term. Better to make it as easy as possible and do all you can to ensure folks realise you won't spam them.
  2. Test the technology. We had a line drop a few mins into the event however we had tested earlier and so could carry on with just a moment of hesitation. Having 39 of your peers on the line certainly focuses the mind!
  3. Ensure people that ask questions state their names first (oops).Maybe use a 'hands-up' process or questions via email
  4. No matter how many ways and times you state the dial-in and code there will always be a few people that cannot see it. Have email support running during the event, on another laptop and run by another team member. 
I'm looking forward to gettting the replay online tomorrow and to doing the next one!

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