Friday, 14 May 2010

Out and About

It's been a really interesting couple of weeks; I've been lucky enough to work with some international marketing students, had dinner with another 17 Customer Reference Pros and also met a few other new people, including a specialist AR consulting company, an English freelancer in France and a very smart Spanish reference pro in England.

What have I learnt?

  • B2B marketing is not really covered by Degree courses, probably as its not as sexy as consumer
  • Think not just about what your customers may say to analysts, but how responsive they are (does it take ten phone calls to get hold of them? the analysts will give up before this point)
  • Marketing students can get enthused about what we do and see the value of advocacy very quickly
  • Before taking a film crew up a mountain check the customer actually uses your product
  • Automated Voice Recognition is being deployed to get reference content from salespeople
  • Online communities need a critical mass and nurturing. Just build it and they probably won't come
I've also been organising a series of six customer reference pro webinars, a first for me so fingers crossed the technology works!

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