Wednesday, 24 March 2010

The Oracle case study test

At least this is how I remember it (I told someone today that it was Adobe, sorry I now stand corrected).

During a presentation at the Customer Reference Forum in March this statement was so good it's been at the back of my mind ever since.

It went something like:

“When you are deciding whether to publish a case study, if you remove your company and product names, insert those of your competitors and the case study still makes sense then you have not highlighted what makes your company or products different.”

Food for thought.

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