Omincom and the other lumbering giants now feel its time to get on the WOM bandwagon. When you check the detail it's just the same old 'control' nonsense in a new format; this is still 1950s marketing.
Yawn.
When are agencies such as this going to realise their game is over? Buzz is largely vanity and an irrelevance and what drives WOM and advocacy in general is the total customer experience; companies that do remarkable things get remarked on. Simple as that.
The smart money backs the specialist agencies that help advocates tell their story effectively and 'spin free'.
The half-promised 'viral WOM in 5 easy steps' approach that occurs when large agencies try to 'productize magic' is a hoax; it cannot be planned by an agency, nor can it be bought.
This is not yet another opportunity to push messaging, it's a conversation.
Wake up, smell the coffee and if it smells great then tell your friends and see what they think :o)
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I used redwood 2″x8″s to surround my raised 10′x18′ bed because it was more rot-resistant. To extend its life further, I coated the redwood china lumber generously with Thompson’s Waterseal before putting it on/in the ground. It’s been there 10+ years now. The two biggest dings in it are one place where the cats use it as a scratching post, and the corners where the gardener’s weed-whacker has, over time, worn divots out. Should protect outside corners with right-angled metal sheath.
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