Funny how 30 seconds can last a lifetime

My favorite television advert advertises television advertising.

Telling, though Thinkbox disagrees. I'm with Seth; no-one's listening. This is a marketing history lesson; creative but stuck in 1950's thinking.

The nostalgia is good; '30 seconds can last a lifetime'. Not so sure they are referring to the 30 seconds of flashing images that seems to last a lifetime as I skip over them as fast as possible to get past interruption advertising and back to the programme.

Break bumpers make it easier than ever before; if your reflexes are good enough then a combination of break bumpers and 12 or 30x fast-forward makes it possible to avoid television advertising altogether.

see also (oldies but goodies):

• the multi-billion dollar suicide pact between clients and television
• The end of mass marketing