Tuesday, 9 June 2009

Citizen Marketers? 10% of Twitter users generate > 90% of content

Interesting article on BBC News concerning a Harvard study into Twitter usage. It looks at 300,000 users. Survey insights include:

  1. Over 10 million visitors to Twitter; Facebook has 200 million active users

  2. More than half of all people using Twitter updated their page less than once every 74 days

  3. Most people only ever "tweet" once during their lifetime

  4. With typical online social networks the top 10% of users accounted for 30% of production

  5. Twitter is being used as much more of a broadcast medium

  6. Men had 15% more followers than women despite there being slightly more females users of Twitter than males

  7. An average man was almost twice as likely to follow another man than a woman, despite the reverse being true on other social networks (no pics on Twitter?)

  8. Ashton Kutcher is king of the tweets with more than two million followers

For me this largely supports the '1 Percenters' premise of the great book by Ben McConnell and Jackie Huba - Citizen Marketers i.e. one percent of visitors to public social media sites (such as wikipedia) create the content viewed by the other 99%

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