Monday, 9 March 2009

Is one negative worth five positive reviews?

This is a riff that started with an offhand comment at the Customer Reference Forum and has continued since amongst the inEvidence team.
Interesting stuff; we came to the conclusion that one negative review on a site such as Amazon held equal weight with five positive reviews.
Actually several members of the team stated they would consider the negative review but would ensure they read as many as possible before making up their minds concerning a purchase.

Lots of discussion around this including 'are people more likely to post bad reviews having had a bad experience than those posting positive reviews after a good experience?'


We will do some more on this.

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