Tuesday, 24 February 2009

Social Media = Web 2.0? I think not

Had a great time in Berkeley last week at the 09 Customer Reference Forum. Lots of buzz around social media however I think it's time we looked again at some definitions: Social media can pretty much be defined as 'online 2-way communications/communities/tribes' however what it is not is 'anything digital' or 'web 2.0'.

While I think of it, does social media have to be online? hmm...

Videos and podcasts are cool however they are no more interactive than a PDF; surely customer-approved content is not the same as customer-created content or uncontrolled conversations?

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