customer reference geeks: August 2008

Wednesday, 20 August 2008

Customer Vigilantes

Nice article on Customer Vigilantes (the dark knights of word-of-mouth) on SWOM

meet the geeks

Robin Hamilton
A self-confessed customer advocacy obsessive, Robin has worked in just about all marketing disciplines, previously managing the HP EMEA customer reference programme and now having a fine time leading the inEvidence customer advocacy team; more reference pros than you can shake a stick at.
Contact him on rhamilton "at" insightmkt.com

Melissa Talbot
Melissa is a refreshingly honest reference professional, with an eye for detail that borders on obsessive – even a Sunday afternoon read of The Times can bring her out in a sweat if the punctuation’s not up to scratch.Having worked with a cross section of clients from the world's largest technology company to the world's smallest, Melissa has an uncanny knack of instinctively knowing what will work for clients and what won’t.

Wednesday, 20 August 2008

Customer Vigilantes

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