You are not alone

Had a great time at the 2008 customer reference forum. There were some common themes such as ROI and metrics plus Web2.0 however the biggest theme for me is that companies large and small share the same issues.

We heard about global companies that survive with just 4 reference managers and self-service models and also a company that had 95 reference managers and agency assistance too.

It was also good to see a non-IT/Telco company there (Private jet travel) and to see how the trend for negative references (prospective customers wanting to connect with companies that have terminated vendors which they are currently considering) is becoming real.