Tuesday, 12 February 2008

Free Magenta!

It's old news however I was reminded of it when coming across this great site commenting on Deutsche Telekom's registration of the colour magenta at the European Brand Office (ANP). Very creative.

DT's subsidiary T-Mobile uses this colour and was concerned that its brand recognition would suffer if other brands used it.

I first thought this was a joke however it gets worse. The colour registered is RAL 4010 and only for the telecoms &IT/online sectors however DT has been sending 'cease and desist' letters and there is a reclaim magenta! petition too.

I have a thing for green 82b000 used in our inEvidence logo; you've been warned.

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