Tuesday, 29 January 2008

Why companies need female managers

Interesting article about Helen Fisher's research and speech at the World Economic Forum in Davos.
If you understand gender differences in the way our brains develop and behave it will help you hire the right people, improve teamwork and can apparently grow a company's bottom line.
She says "Having only men or women on your team would be like hopping on one foot instead of walking".

Monday, 21 January 2008

Back in Berkeley

Only a month or so until the next customer reference forum in Berkeley.

Looking forward to seeing familiar faces and meeting fellow reference geeks old and new.

We will be keeping a daily diary of the highlights from this event (from a reference geek perspective)

See you there?

Monday, 14 January 2008

Word of Big Mouth

With the biggest mouths in the capital, the London cabbie (taxi driver) is known for having opinions on just about anything, and eager to share them with you!

A UK company has decided to harness cabbie power, working with the tourism authority of Thailand to provide a free five-day trip to Bangkok for cabbie Driver Adrian Torlin, who is now only too keen to tell his captive audience about his experience.


He said "I thought Bangkok was great, and if I thought it was not good I would be telling people this too".

This is super; while Facebook advertising and paid WOM is gets such bad press the tourism authority of Thailand has so much faith in their 'product' they are risking all.
This is authenticity without control.
Apparently the average cab ride lasts 16 minutes; imagine how much good or bad WOM a London cabbie can squeeze into a quarter of an hour.