Friday, 5 October 2007

Small but important worlds in a big-process Solar System

Seth Godin talks about being the No1 in the world at whatever you do; it's just a matter of finding the 'world' that applies to people for whom you can meet their exact needs, then exceed their expectations to make you the clear leader.

We can all be No1 at something and if your selected world is big enough to sustain a business then this = success and a creative and rewarding experience for all concerned. Count me me.
It then follows that every large organisation is a solar system comprising separate worlds of people, each with their own requirements and definition of who would be their No1 provider in their world based upon ability to meet these.

So how do you become No1 for a Solar System, or even better still, a Universe?

Relevance is always the answer but how can this be possible across an entire solar system?

It can't.

Relevance for Mars is not going to be the same as relevance for Jupiter yet these worlds still revolve around, and are bound by, the same central point of influence (Think large organisation HQ, brand and processes as the Sun).

I guess that you have to design your team to carry the Sun's overall philosophy across the Solar System but sub-divide and customise what you do to become No1 to Mars and Jupiter simultaneously, maybe ignoring Saturn altogether or being No2 to all worlds.

An analogy stretched too far? probably. This is rocket science after all.

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