Sunday, 16 September 2007

Ten things Google has found to be true

Very few would argue with the statement "Google is a cool company". Any organisation that maintains this perception while achieving a dominant market share is doing something right.

I came across this list of Ten things Google has found to be true which is now four years or so old. Still rings true and a philosophy to which I subscribe.

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

Count me in. This is how a brand name becomes a verb.

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