Thursday, 27 September 2007

It's obvious (isn't it?)

Sometimes I can be a little slow on the uptake. Take diagon alley; I had read the first three Harry Potter books before I realised that there was something obvious about the name of this street!

It happened to me again today.

Melissa and I were having a chat about reference programme with a software company when I asked "why are customer references seemingly more important to software companies than other organisations?" I had noticed previously that attendees from software companies appeared to be the most plentiful at customer reference forum events.

It was explained to me that, other than the interface you cannot see software or easily separate the qualities of one software flavour against another. Potential customers want to hear or see third-party endorsement of the business benefits a software product can bring. Doh! (Obvious when you think about it)

Sometimes only seeing is believing; this is where reference programmes come into their own

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